Is ReelCraft cheaper than Serhant Studio?

Yes. ReelCraft starts at $250 per reel with no minimum commitment. Serhant Studio typically charges $300–$2,000+ per project with in-person crew requirements.

How fast does ReelCraft deliver?

48 hours from the moment you submit your footage. Serhant Studio typically takes 5–14 business days for turnaround.

Does ReelCraft require an in-person shoot?

No. ReelCraft edits remotely from footage you already have — your phone, a drone pass, or any camera. No crew scheduling or logistics required.

Real Estate Video — Comparison

Serhant Studio vs ReelCraft: Which One Should NYC Agents Actually Use?

Name: ReelCraft — Cinematic Real Estate Video
Brand: ReelCraft
Price: 250 USD

Serhant Studio Serhant Studio

Serhant Studio is the in-house media arm of the Serhant real estate brokerage. Production is primarily available to Serhant agents, with services that include professional photography, video, and virtual tours. Pricing is structured around the brokerage's premium positioning — expect costs at or above typical in-person production rates.

ReelCraft ReelCraft — NYC

ReelCraft works for any NYC agent regardless of brokerage affiliation. Remote editing from your footage, 48-hour turnaround, starting at $250. No brokerage contract required. No waiting for crew availability.

Feature Serhant Studio ReelCraft

Accessibility

Serhant agents only

Any NYC agent

Starting price

$700 – $1,500+ / listing

$250 / reel

Turnaround time

7–14 business days

48 hours

Cinematic quality

High-end, branded

Cinematic, editorial

Remote workflow

No — in-person production

Yes — fully remote

Minimum commitment

Per-listing booking via brokerage

None — single reel $250

Formats delivered

Horizontal + teaser clip

Vertical + horizontal + square

Brokerage affiliation required

Yes — Serhant agents only

Serhant Studio

When to choose Serhant Studio

Honest tradeoffs — there's a scenario where it makes sense.

You are a Serhant agent and your brokerage has an exclusive arrangement with their in-house studio.
You want Serhant-branded content as part of a co-branded listing strategy.

ReelCraft

When to choose ReelCraft

Where we win on the things that actually matter for agents.

You are not affiliated with Serhant and want full access without brokerage restrictions.
You want to test the service at $250 before committing to any retainer or volume arrangement.
48-hour turnaround beats the 7–14 day lead time on in-person production.
You prefer keeping your branding and listing identity independent of any studio affiliation.

Start at $250. No commitment.

Send your footage today — reel in your inbox by tomorrow.

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