Do the math · 60 seconds
Run the math on what a consistent video presence actually returns. The answer is almost always shockingly low.
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At 1 extra deal/year, your ROI is
108%
$37,500 gross on $18,000 of annual reels.
One extra closing per year more than covers the retainer. Most agents who commit to consistent video see results in 60–90 days.
What typical clients see
Listing Walkthrough · SoHo
"Listing went under contract in 9 days after the reel hit 12K views."
What happened: One cinematic walkthrough reel, posted Tuesday at 7 PM. Saved agent 3 open houses, attracted two serious buyers simultaneously. Single reel paid back 150× its cost on that transaction alone.
Neighborhood Story · Tribeca
"Pulled 3 buyer inquiries before the open house. Didn't need the open house."
What happened: A neighborhood-first reel (lifestyle, not the unit) generated inbound DMs from buyers already sold on the area. Agent closed off-market on a $2.4M unit — $60K commission from one concept.
Monthly Retainer · West Village
"Turned a slow listing into a lifestyle story. Sold above ask in 14 days."
What happened: 4 reels/month on retainer. Agent closed 2 additional deals in Q1 traced directly to reel reach. At a $1.8M average price and 2.5% commission, that's $90K in commission on $18K of annual retainer spend — 5× ROI.
Questions
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One reel to test the market. Or go all-in with consistent content every month.