Real Estate Video — Comparison

Hiring a Videographer vs ReelCraft: The Real Cost for NYC Real Estate Agents

Hiring a Videographer Hiring a Videographer

Hiring a NYC real estate videographer means booking a shoot day — typically $800–$1,500 for filming, plus $200–$600 more for editing (often a separate invoice). Turnaround runs 5–10 days after the shoot. Peak season? Add 2–4 weeks of booking lead time. Best for agents who want a fully directed, crew-produced shoot for a marquee $3M+ listing.

ReelCraft ReelCraft — NYC

ReelCraft edits remotely from footage you already have — your phone, a drone pass, or any camera you own. No crew scheduling, no shoot-day logistics, no surprise invoices. Submit footage and get a finished, cinematic reel in 48 hours. Starting at $250 per reel.

Feature Hiring a Videographer ReelCraft
Day rate (in-person)
$800 – $1,500 / shoot day
$250 / reel (no shoot day)
Editing cost
Usually separate — $200–$600
Included in $250
Turnaround after submit
5–10 days after shoot
48 hours
Booking lead time
2–4 weeks (peak season)
None — submit anytime
4 listings / month total cost
$4,000 – $8,400
$1,000 (retainer)
Cinematic color grade
Varies by videographer
Consistent, cinematic
Music licensing
Variable — often DIY
Fully licensed
Vertical + horizontal formats
Often extra cost or not offered
Included in every reel
Reliability / consistency
Varies — individual risk
Consistent, SLA-backed

Run the math on 4 listings a month

Scenario Hiring a Videographer ReelCraft
Videographer day rate (×4 listings) $3,200 – $6,000 $1,000
Editing fees (×4) $800 – $2,400 Included
Total / month $4,000 – $8,400 $1,000 (retainer)
Booking lead time 2–4 weeks None — submit anytime
Delivery after shoot 5–10 days 48 hours
Bottom line: At 4 listings/month, agents spend $4,000–$8,400 hiring videographers. ReelCraft retainer: $1,500/mo — unlimited reels, 48hr turnaround.
Hiring a Videographer

When to choose Hiring a Videographer

Honest tradeoffs — there's a scenario where it makes sense.

  • You have a $3M+ marquee listing that warrants a full crew and director on-site.
  • Your brokerage requires in-person shoot production for all listings.
  • You already have a trusted videographer relationship and they are available within your timeline.
ReelCraft

When to choose ReelCraft

Where we win on the things that actually matter for agents.

  • You close 2–6 listings per month and can't justify $800–$1,500 per shoot day.
  • You need a reel in 48 hours, not 2 weeks after a shoot day.
  • You shoot your own footage (phone, drone, camera) and just need cinematic editing.
  • You want consistent quality across every listing — not videographer-dependent variance.

Start at $250. No commitment.

Send your footage today — reel in your inbox by tomorrow.

Love your first reel or full refund — terms