Lead magnet · Interactive calculator

Your $400 photo shoot vs. $250 cinematic reel.
See what each one actually delivers.

Run the cost-per-lead math. Adjust your listings, shoot cost, commission, and followers — outputs update live.

Your numbers.

Drag the sliders or type your dollar amounts. Everything updates instantly.

Monthly listings 5

Avg photo shoot cost $400

Avg commission per deal $20,000

Instagram followers (optional) 1,000

What each dollar buys.

Annual photo spend $24,000

ReelCraft equivalent (single reels) $15,000

Est. annual Instagram reach · Photos 18,000 people

Est. annual Instagram reach · Reels 72,000–90,000 people

Est. extra leads/year from reel reach +9 leads

You need 0.75 extra closings/year for reels to pay for themselves vs. photos.

Visual breakdown

Photos vs. Reels — side by side.

$24,000

Photos

$15,000

Reels

Reach estimates based on Meta benchmarks: reels get 3–5× organic reach vs. static posts. Lead conversion assumes 1% of additional unique viewers become inquiries.

Free breakdown

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The mechanics

Why reels outperform photos for agent brand.

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Algorithm reach — the biggest lever

Instagram's algorithm distributes Reels to non-followers based on watch-time and saves. A static listing photo stays trapped in your follower feed. The same listing as a Reel can reach 3–5× more people for free.

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Watch time builds trust faster

Buyers who watch 15–30 seconds of a listing walkthrough are warmer leads than buyers who glance at a carousel. Watch time signals intent — and it trains the algorithm to show your content to more people like them.

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Saves = compounding discovery

When viewers save a reel, the algorithm interprets it as high-value content and re-distributes it. A well-made neighborhood reel can surface in discovery feeds for weeks after posting. Photos don't have a save mechanic that works the same way.

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Neighborhood content, not just listings

The best-performing agent reels aren't property tours — they're neighborhood stories. Coffee shop roundups, block-by-block walks, market vibes. That content stays relevant long after a listing closes, continuously building brand equity.

What agents say

Results, not promises.

Listing went under contract in 9 days after the reel hit 12K views.

SoHo · Listing Walkthrough

What happened: One cinematic reel posted Tuesday at 7 PM. Saved 3 open houses. Two serious buyers arrived simultaneously. The reel paid back 150× its cost on that transaction.

Pulled 3 buyer inquiries before the open house. Didn't need the open house.

Tribeca · Neighborhood Story

What happened: A neighborhood-first reel — not the unit — generated DMs from buyers already sold on the area. Agent closed off-market on a $2.4M listing.

Turned a slow listing into a lifestyle story. Sold above ask in 14 days.

West Village · Monthly Retainer

What happened: 4 reels/month on retainer. Agent closed 2 extra deals in Q1 traced to reel reach. At $1.8M avg and 2.5% commission: $90K in commission on $18K annual retainer spend.

Questions

Honest answers.

No. The 3–5× multiplier is drawn from Meta's published data on Reels vs. static post reach across business accounts. Actual results vary by posting time, caption quality, content topic, and your existing follower engagement rate. Accounts with strong engagement sometimes see 10× — accounts that never post see less. These are directional estimates, not guarantees.

Start anyway. Reels are the fastest organic growth vehicle Instagram offers — the algorithm surfaces good content to non-followers regardless of your starting count. Many agents go from under 500 followers to 3–5K in 90 days of consistent posting. The $99 Sample Reel is designed exactly for this: test the concept, see the engagement, then decide whether to scale.

The calculator uses 1% of additional unique viewers as an estimate for new inquiries, and assumes your existing close rate applies to those leads. This is intentionally conservative — Instagram DMs from engaged viewers tend to be warmer than cold inbound. But the math holds even at 0.5%: more reach at lower cost means better cost-per-lead even in the floor scenario.

Ready to test it

Start with one reel. See the engagement.

$99 gets you a 15-second cinematic cut from your footage — delivered in 48 hours. No retainer, no contract.

$99 Sample Reel → Free reel audit first →

Love your first reel or full refund — terms →

Your $400 photo shoot vs. $250 cinematic reel.See what each one actually delivers.