ReelCraft — SoHo
Remote editing. 48-hour turnaround. Starting at $250. Send us your footage — we handle the rest.
SoHo's cast-iron buildings and open-plan lofts don't sell themselves on MLS photos alone. Buyers scrolling Instagram or Zillow need to feel the ceiling height, the morning light through the warehouse windows, the exposed brick that took decades to look that good. SoHo listings regularly trade between $2M and $10M+ for full-floor lofts, with co-ops and condos in the $1.2M–$4M range. At those price points, the video is a listing asset — not an afterthought.
ReelCraft edits remotely from your existing footage. You shoot on your phone, a friend's camera, or a drone pass you already have. We color-grade it, add a cinematic music score, and deliver vertical and horizontal formats ready to post across Instagram Reels, TikTok, and YouTube Shorts — within 48 hours of you dropping the files in a shared folder.
No logistics. No scheduling conflicts. No extra days blocked off. SoHo agents close fast — your marketing needs to move just as fast. Every reel we deliver is built around one concept: make the buyer feel like they've already signed the lease.
Remote workflow
Four content types tuned to this market. Send us your footage — we'll match it to the right style.
01
Loft walkthrough reels — wide establishing shots into flowing room-to-room sequences that honor ceiling height and natural light
02
Cast-iron façade + rooftop B-roll — street-level architecture that establishes neighborhood context before the buyer even sees inside
03
Kitchen and finishes close-ups — counter-level glides on custom cabinetry, chef appliances, and stone surfaces that justify the price
04
Lifestyle neighborhood cuts — cobblestone streets, gallery corridors, and boutique storefronts that sell the SoHo address, not just the unit
No retainer required. Remote editing only — send footage, receive a cinematic reel in 48 hours.
Most popular
Single Reel
$250
For your next listing, today.
Secure checkout via Stripe.
Best value
Listing Tour
$750
Full listing story, ready to post.
Secure checkout via Stripe.
For top producers
Monthly Retainer
$1,500/mo
Your own production team, on call.
Secure checkout via Stripe.
Get a quote
Not sure which package fits your listing? Tell us about it — we'll point you in the right direction. Usually respond within a few hours.